Year: 2023

These women go hard for H Town! A seasoned producer, a powerhouse vocalist, and two of the hardest rappers...

Atlanta is as original as it gets. From homegrown talent to those who relocated to chase their dreams, ATL is nothing to play with. Take a ride with award-winning producers Nova Wav through the city, as they link with three emerging stars to collaborate on an original track.

It all goes down at the iconic sneaker store, Walter’s, where each artist flexes their unique style for the love of the game. This is adidas Originals cypHERS ‘Take Off’ Ft. Nova Wav, E Chapo, Salma Slims & Siena Liggins.

‘Take Off’ out now: http://massappeal.lnk.to/ATL
SHOP NOW: http://adidas.com/us/originals

Director: Maya Table
DP: Natasha Abdul
Editor: Fanny Texier
Producers: Savannah Jeffreys, Chrissy Dru, Shyanne Wester, William Hickox
Production Manager: Arneece Maynard
Production Coordinator: Chris Jagarnath

Creative Director: Gregg Kaysen
Creatives: Muna Mire, Leiloni Marie

VP of Client Services: Brette Graber
Supervising Creative Producer: Raegan Morgan
Director of A&R: Mark “Exit” Goodchild
Director of Social & Digital Strategy: Armin Maneshi
Project Manager: Imani A. Brown

Post Supervisor: Savannah Jeffreys
Post Producer: Ayanna Sinclair
Post Coordinator: Chris Jagarnath
Assistant Editor & Social Editor: Dean LeNoir
Colorist: Loren White
Sound Mix & Sound Design: Eric Harding

Agency & Production Company: Mass Appeal

Special thanks to Walter’s Clothing, Tree Sound Studios, Stankonia Studios, Jeks & Shifting Energy Marketplace

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
——————-
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Hip Hop is about originality. The OGs laid the foundation for the next generation to run with it. When originals collaborate, new ground is broken. Bar for bar, line for line, iron sharpens iron. Women in Hip Hop have always been here, but never like this. Welcome to adidas adidas Originals cypHERS – our remix of a classic tradition. First stop, Houston – where legends are raised by music that bangs.

Four women from the four corners of H Town collaborated on an original song in just one day, performing it at the iconic Screwed Up Records & Tapes. Hop in the slab as we get to know some of the hardest out of the city, and their unique stories and styles. This is adidas Originals cypHERS – ‘So Houston Wit It’ ft. LaNell Grant, Talameshia, Drizz The CEO & Brithaney Renaee.

‘So Houston Wit It’ out now: http://massappeal.lnk.to/houston
SHOP NOW: http://adidas.com/us/originals

Director: Maya Table
DP: Natasha Abdul
Editor: Fanny Texier
Producers: Savannah Jeffreys, Chrissy Dru, Shyanne Wester
Production Manager: Arneece Maynard
Production Coordinator: Chris Jagarnath

Creative Director: Gregg Kaysen
Creatives: Muna Mire, Leiloni Marie

VP of Client Services: Brette Graber
Supervising Creative Producer: Raegan Morgan
Director of A&R: Mark “Exit” Goodchild
Director of Social & Digital Strategy: Armin Maneshi
Project Manager: Imani A. Brown

Post Supervisor: Savannah Jeffreys
Post Producer: Ayanna Sinclair
Post Coordinator: Chris Jagarnath
Assistant Editor & Social Editor: Dean LeNoir
Colorist: Loren White
Sound Mix & Sound Design: Eric Harding

Agency & Production Company: Mass Appeal

Special thanks to Screwed Up Records & Tapes

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
——————-
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com